Before you start

Short vertical video on TikTok, Instagram Reels and YouTube Shorts is the fastest way for an unknown person or small business to reach new people. You don't need expensive gear or a big personality. You need a clear audience, strong openings and a routine you can keep.

This book also gives you an honest view of the money. Most creators earn little directly from views. The real income usually comes from what the audience leads to: clients, products and partnerships.